Marketing Strategies & Examples
MarketingZoo resources are helpful for each of these strategies.
MarketingZoo resources are helpful for each of these strategies.
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FREE!
Brand-new guide for MarketingZoo members (future members, too!) 8 Super Easy Ways to Boost Your SEO with MarketingZoo. 8_easy_ways.pdf Download File |
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Articles
There are a million uses for articles. Blogging. Posts to social sites. Content for web pages. Teasers to get traffic to your website. All MarketingZoo articles are written by a cleaning authority. SIGN UP NOW!
There are a million uses for articles. Blogging. Posts to social sites. Content for web pages. Teasers to get traffic to your website. All MarketingZoo articles are written by a cleaning authority. SIGN UP NOW!
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The Myth of the Vacuum
You would be hard pressed not to find this noisy, electrical and often-underused mechanical device in any home, apartment or business. What is it? The vacuum cleaner. You know, that silent sentinel in your closet that comes to life when you plug it in and push the power button, and it buzzes all over the carpet as you chase it around the house. The problem with the vacuum... |
Preventing Water Damage
DID YOU KNOW that a nice vacation is one of the most coveted, relaxing events you can experience? That’s right… a relaxing time in a beautiful location, enjoying time with family and friends… it can’t be beat. But that nice vacation becomes a disaster with all kinds of regrets if the family arrives home to a flooded house! It is one of the absolute worst .... |
Sensitive to Mold and Other Allergens?
DID YOU KNOW that even the healthiest of individuals can still feel negative effects in the presence of some common things around the house? It’s not something that necessarily has to start growing in the basement of your house after a flood. It’s something that can “just happen” and it’s not good news. But it can be easily fixed. First of all, what are we talking about... |
YouTube
MASTER UPLOADING AND OPTIMIZING YOUTUBE VIDEOS AND YOUR VISIBILITY WILL SOAR! AND, BY THE WAY...IT'S EASY! And we show you how: Instructions. First of all you've got to have videos...and without spending a fortune! Now you do. Properly optimized (we show you how) it can be a fast way to get first page visibility. Not a Member? SIGN UP NOW!
MASTER UPLOADING AND OPTIMIZING YOUTUBE VIDEOS AND YOUR VISIBILITY WILL SOAR! AND, BY THE WAY...IT'S EASY! And we show you how: Instructions. First of all you've got to have videos...and without spending a fortune! Now you do. Properly optimized (we show you how) it can be a fast way to get first page visibility. Not a Member? SIGN UP NOW!
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Click on Video to Play. Click arrows in lower right hand corner to enlarge.
Free OutPost Site
Every MarketingZoo.member gets a FREE OutPost Site. These are one-page sites you control. No competitors or ads on your page (unlike all those directories.) optimized for 5 cities of your choice. They are mobile-ready and you can even add your own YouTube video. Many of our members feel that their OutPost Site alone is more than worth joining the MarketingZoo team even if that's all they got. But of course, members get much, much more. Not a Member? SIGN UP NOW!
Every MarketingZoo.member gets a FREE OutPost Site. These are one-page sites you control. No competitors or ads on your page (unlike all those directories.) optimized for 5 cities of your choice. They are mobile-ready and you can even add your own YouTube video. Many of our members feel that their OutPost Site alone is more than worth joining the MarketingZoo team even if that's all they got. But of course, members get much, much more. Not a Member? SIGN UP NOW!
Click to enlarge.
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OutPost Sites are optimized for your top five target cities. Click to enlarge.
OutPost Sites are mobile ready.
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Blogging
WHY YOU NEED A BLOG. A blog is a POWERFUL tool in your marketing arsenal. Not only do posts establish your expertise, they work to keep your content fresh, essential to your SEO efforts and customer relations. A blog creates a content source of links back to your service pages. Coupled with an RSS feed can also be a terrific conduit to feed fresh content to your social media pages. Not a Member? SIGN UP NOW!
WHY YOU NEED A BLOG. A blog is a POWERFUL tool in your marketing arsenal. Not only do posts establish your expertise, they work to keep your content fresh, essential to your SEO efforts and customer relations. A blog creates a content source of links back to your service pages. Coupled with an RSS feed can also be a terrific conduit to feed fresh content to your social media pages. Not a Member? SIGN UP NOW!
EXAMPLES OF MARKETINGZOO INFOGRAPHICS
Mold Removal
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Water Damage
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Carpet Cleaning
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Wood Floors
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Coupons
OFFERS IMPACT RESPONSE LIKE NOTHING ELSE. You may or may not like giving them. But your prospects love getting coupons. We have run thousands of Internet marketing campaigns for cleaning firms and there is hands down nothing that impacts response as much as a compelling offer. There are lots of ready-to-go coupons on MarketingZoo. Add to blogs, websites. Make email blasts out of them. Great for slow times. Create your own coupons using MarketingZoo graphics and images. Not a Member? SIGN UP NOW!
OFFERS IMPACT RESPONSE LIKE NOTHING ELSE. You may or may not like giving them. But your prospects love getting coupons. We have run thousands of Internet marketing campaigns for cleaning firms and there is hands down nothing that impacts response as much as a compelling offer. There are lots of ready-to-go coupons on MarketingZoo. Add to blogs, websites. Make email blasts out of them. Great for slow times. Create your own coupons using MarketingZoo graphics and images. Not a Member? SIGN UP NOW!
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Email
This strategy is underutilized by most cleaners! If you start building a list of previous customers and prospects, that email list can be a gold mine. From my experience, two things stop most of us. We don’t know how to get customers to cough up their email addresses. Actually, all you have to do is ask them if they’d like to be notified when you’re running a cleaning special. The second thing is, you don't have to have full blown newsletters. You can just sent out a special offer or utilize an article or graphic from your MarketingZoo inventory. Not a Member? SIGN UP NOW!
This strategy is underutilized by most cleaners! If you start building a list of previous customers and prospects, that email list can be a gold mine. From my experience, two things stop most of us. We don’t know how to get customers to cough up their email addresses. Actually, all you have to do is ask them if they’d like to be notified when you’re running a cleaning special. The second thing is, you don't have to have full blown newsletters. You can just sent out a special offer or utilize an article or graphic from your MarketingZoo inventory. Not a Member? SIGN UP NOW!
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PLATFORMS:
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EXAMPLE: Use PowerPoint or your email platform to easily turn MarketingZoo graphics into an email blast. Click on example at left to enlarge. See how to use Powerpoint to add your contact information: INSTRUCTIONS
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Directories
DO DIRECTORY LISTINGS MAKE A DIFFERNCE?. Oh, yes! You'll find hundreds of places to list your website on MarketingZoo. We tell you which local directories are the largest and have the most SEO punch. In addition, we have listed of hundreds of general directories, many of which offer free listings. Not all will be beneficial, but they can be a source of links to your website which may bolster your SEO program. Not a Member? SIGN UP NOW!
DO DIRECTORY LISTINGS MAKE A DIFFERNCE?. Oh, yes! You'll find hundreds of places to list your website on MarketingZoo. We tell you which local directories are the largest and have the most SEO punch. In addition, we have listed of hundreds of general directories, many of which offer free listings. Not all will be beneficial, but they can be a source of links to your website which may bolster your SEO program. Not a Member? SIGN UP NOW!
Newsletters
NEWSLETTERS CAN TAKE MANY FORMS. It's all about staying in touch. Not being forgotten. Not having every communication with your past customers and prospect be a sales pitch. Newsletters can be printed or sent out in email format. Just add your logo and phone number to the ready-to-go newsletter MarketingZoo produces each month. Or create your own using articles, infographics, coupons and ads. A million possibilities! Not a Member? SIGN UP NOW!
NEWSLETTERS CAN TAKE MANY FORMS. It's all about staying in touch. Not being forgotten. Not having every communication with your past customers and prospect be a sales pitch. Newsletters can be printed or sent out in email format. Just add your logo and phone number to the ready-to-go newsletter MarketingZoo produces each month. Or create your own using articles, infographics, coupons and ads. A million possibilities! Not a Member? SIGN UP NOW!
Click to enlarge
Print Ads
Are you running ads in print publications such as newspapers? Are you creating your own flyers and handouts? Looking for some help? Looking for ideas? Much of the artwork in MZ+ makes an excellent resource. Your print publisher can help you in scaling images to size and turning your images into ads. (See Working with Powerpoint Video on Instruction Page) Not a Member? SIGN UP NOW!
Are you running ads in print publications such as newspapers? Are you creating your own flyers and handouts? Looking for some help? Looking for ideas? Much of the artwork in MZ+ makes an excellent resource. Your print publisher can help you in scaling images to size and turning your images into ads. (See Working with Powerpoint Video on Instruction Page) Not a Member? SIGN UP NOW!
EXAMPLES USING MARKETINGZOO ARTWORK (click to enlarge images)
Artwork with signature added with PowerPoint
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Coupon with signature added with PowerPoint
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Coupon with signature added with PowerPoint
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Artwork with signature added with PowerPoint
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Postcards
YES, THEY STILL WORK! Not everyone searches the Internet. Not every cleaner can get on the first page of Google. But you can put an offer right into the hands of a prospect. With MarketingZoo you're armed with ready-to-print postcards for lots of different services, plus leave behind customer evaluation cards. See how to get your postcard printed on our Instructions page. SIGN UP NOW!
YES, THEY STILL WORK! Not everyone searches the Internet. Not every cleaner can get on the first page of Google. But you can put an offer right into the hands of a prospect. With MarketingZoo you're armed with ready-to-print postcards for lots of different services, plus leave behind customer evaluation cards. See how to get your postcard printed on our Instructions page. SIGN UP NOW!
MARKETINGZOO EXAMPLES
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Social Media
SOCIAL MEDIA IS AN ESSENTIAL TO YOUR ONLINE STRATEGY. The search engine watch your social media involvement. Of course, so do your customers and prospects. Drop the kids' birthday photos. Here's all the relevant, informative, and even entertaining content you've needed to make you Facebook page a true marketing asset. Videos. Articles. Infographics and much more. Not a Member? SIGN UP NOW! (MarketingZoo offers two PLUS membership options that include a blog and automatic postings that are distributed out to your social media
SOCIAL MEDIA IS AN ESSENTIAL TO YOUR ONLINE STRATEGY. The search engine watch your social media involvement. Of course, so do your customers and prospects. Drop the kids' birthday photos. Here's all the relevant, informative, and even entertaining content you've needed to make you Facebook page a true marketing asset. Videos. Articles. Infographics and much more. Not a Member? SIGN UP NOW! (MarketingZoo offers two PLUS membership options that include a blog and automatic postings that are distributed out to your social media
SEO and Web Sites
We have videos on the Instructions page that will help you understand the importance of SEO and how to properly optimize your website. It's so easy, you'll wonder why your website creator didn't do it. One now important element that we didn't emphasize enough in these presentations, especially since Google's recent changes, is how quality contents impacts your ability to get good page positions. But since you are a MarketingZoo member, and Marketing Zoo is largely about being your content resource, you'll find handing this part of optimization much easier than ever before. If you are unhappy with your website, consider building your own. We recommend using Weebly.com as a simple-to-use online platform. A Pro site costs less that $10/month and includes hosting and instructions.
We have videos on the Instructions page that will help you understand the importance of SEO and how to properly optimize your website. It's so easy, you'll wonder why your website creator didn't do it. One now important element that we didn't emphasize enough in these presentations, especially since Google's recent changes, is how quality contents impacts your ability to get good page positions. But since you are a MarketingZoo member, and Marketing Zoo is largely about being your content resource, you'll find handing this part of optimization much easier than ever before. If you are unhappy with your website, consider building your own. We recommend using Weebly.com as a simple-to-use online platform. A Pro site costs less that $10/month and includes hosting and instructions.
War College
KNOWLEDGE IS POWER. Knowledge truly is the key to success. MarketingZoo is a great source of feature/benefit ideas, keywords for all types of services, website building instruction, optimization and more. It's knowing what to do when you construct a website, link back from a blog, craft an offer. Sprinkled throughout the MarketingZoo landscape are insider secrets to become more successful with your marketing. For example, if you were to hire a high-priced SEO firm, they would utilize many of the blogging, social media, directory listings that you have access to right here on MarketingZoo, but at a fraction of the cost. Not a Member? SIGN UP NOW!
KNOWLEDGE IS POWER. Knowledge truly is the key to success. MarketingZoo is a great source of feature/benefit ideas, keywords for all types of services, website building instruction, optimization and more. It's knowing what to do when you construct a website, link back from a blog, craft an offer. Sprinkled throughout the MarketingZoo landscape are insider secrets to become more successful with your marketing. For example, if you were to hire a high-priced SEO firm, they would utilize many of the blogging, social media, directory listings that you have access to right here on MarketingZoo, but at a fraction of the cost. Not a Member? SIGN UP NOW!
